Argentine artist Andres Reisinger. Image courtesy of Audi.
COFFEE WITH
ANDRES REISINGER: “IT’S IMPORTANT TO HAVE AN OPEN MIND”
Name: Andres Reisinger
Profession: Artist
Nationality: Argentinian
Zodiac sign: Taurus
Instagram: @reisingerandres
LATINNESS: How did you get started in digital art?
ANDRES: I started thanks to a very special childhood experience. My parents decided to buy a computer when I was very young and that moment marked me forever.
At the time, I didn’t have many resources other than my time and the opportunity to explore the digital world, so I took full advantage of it. I managed my available hours very well because of the discipline I’d developed while studying classical music from a young age.
That combination of access to a computer and the dedication I learned through my musical education propelled me to explore digital art and discover its creative potential. It was a decisive time in my life that laid the foundations for my career.
LATINNESS: Digital art defines the zeitgeist of the past couple of years. Has the timing of this phenomenon influenced your personal success?
ANDRES: Yes, I definitely believe there’s an element of timing in digital art and in my personal success. Although I’ve been dedicated to it for over a decade, it’s been in recent years that there’s been greater recognition and attention towards this field. Technological advancements and the increased adoption of digital platforms have created a conducive environment for this art form to flourish.
My commitment and passion for the field from an early stage prepared me and I took advantage of the growing trend. Being in the right place at the right time, along with my consistent work and focus on innovation meant I could stand out and succeed in the booming field.
However, it’s important to emphasize that my personal achievements are also due to my dedication and hard work, as well as my ability to adapt and evolve alongside emerging trends and technologies. The combination of timing, talent and effort has been essential.
LATINNESS: You’ve mentioned your musical background. What role does music play in your work today?
ANDRES: It still plays a fundamental role in my current work. My musical background has been a significant influence on my creative approach and how I conceive my digital projects.
It’s taught me the importance of discipline, structure and artistic expression, which I apply to my work. Music also inspires me when creating environments and atmospheres for my projects. I immerse myself in different genres of music to capture the energy and essence of each one, and then seek to translate those sensations and vibrations into my visual creations.
The Hortensia Armchair, 2021, recreated in tangible form with Moooi.
LATINNESS: After you published your Hortensia Armchair on Instagram in July 2018, you became a viral sensation and were part of the first wave of NFT designs. Would you say that social media helped propel your career as an artist?
ANDRES: Absolutely. Especially Instagram. Social media has played a crucial role in boosting my career as an artist. My Hortensia Armchair post in 2018 went viral, generating significant attention and exposure for my work.
Social media provided me with an accessible and global platform to share my art with a much wider audience. Through Instagram, I was able to showcase my creations, connect with art followers and enthusiasts, and establish collaborations with other artists and industry professionals.
The reach and virality of social media allowed me to reach a diverse audience and build a base of loyal and engaged followers. The visual nature of platforms like Instagram was also perfect for displaying my work, as my digital designs are highly visual and appealing.
The emergence of NFTs and their popularity in the world of digital art was also greatly propelled by social media. Digital platforms facilitated the mass dissemination of information about NFTs, leading to increased attention and involvement in this emerging market. My involvement in the first wave of NFT designs was made possible through the visibility I gained through social media.
LATINNESS: Furniture, whether virtual or tangible, is closely linked to your work. Where does this fascination with interior design come from?
ANDRES: It stems from my interest in creating immersive experiences and exploring how spaces can influence our emotions and perceptions. Furniture and interior design play a crucial role in shaping these environments and creating the ambiances that surround us.
From the early stages of my career as a digital artist, I’ve experimented with the representation of interior spaces and the creation of objects and furniture in a digital environment. As my work evolves, I’ve sought ways to bring my designs from the virtual world into the tangible, challenging the boundaries between physical and virtual reality.
Furniture, in particular, has an intimate connection with the human experience. It surrounds us in our everyday environment, we interact with it, and it provides us with comfort and functionality. Exploring furniture design through my work has allowed me to investigate the relationship between human beings and their environment, and how design can influence our interactions and emotions.
From the Winter House series, 2022.
LATINNESS: You were born in Argentina and now live in Spain. How have these two countries influenced your work?
ANDRES: Both Argentina and Spain have had a significant influence on my work. Argentina has left a mark on my creative approach and artistic perspective. The rich culture, passion and creativity found in Argentina have been a constant source of inspiration for me.
Living in Spain, on the other hand, has broadened my horizons and allowed me to immerse myself in a new culture and artistic environment. Spain has a rich history in art and design, and I’ve had the opportunity to explore and learn from this heritage. The creative and vibrant atmosphere of the country has also boosted my career and facilitated connections with other artists and professionals in the industry.
LATINNESS: Your artworks stand out for their unique color palette, most notably the use of pink. Can you tell us about your predilection for these soft tones?
ANDRES: My preference has been shaped by various influences. On one hand, nature plays an important role in my work and inspires me with its shades and textures. The soft and organic tones I often find in nature are reflected in my color palette.
Furthermore, my intention to create a balance between the digital and the human also manifests in my choice of colors. The use of REISINGER PINK, a warm and comforting tone, represents the connection between technology and humanity. It’s a color that evokes emotions and conveys a sense of calmness and familiarity.
‘Sun:Leaf’ in the Collectional Gallery in Dubai, 2022, image by Ouidxb.
‘Too Much Too Soon’ at Nilufar Gallery during Milan Design Week, 2022.
LATINNESS: What would you say to people who still don’t understand the value of digital art?
ANDRES: I’d encourage them to explore and immerse themselves in this world. Digital art is an innovative and ever-evolving form of expression that offers new creative possibilities. Through it, artists can explore contemporary themes, challenge conventions and create immersive experiences that invite reflection.
The value of digital art lies in its ability to transcend physical limitations and reach global audiences through digital platforms. It also offers new forms of interaction and participation, breaking down barriers between the artist and the viewer.
It’s important to have an open mind and be willing to explore new forms of art. Digital art can open doors to exciting and challenging experiences. It provides a unique opportunity to connect with contemporary culture and creativity.
From the Take Over series, 2023, clockwise: Dubai, Amsterdam, New York and Rome.
LATINNESS: Earlier this year you launched the Take Over series on your Instagram account, bypassing traditional channels like galleries or museums. How does it feel to have this autonomy?
ANDRES: It’s been a liberating and exciting experience. Social media provides a platform to directly share my work with a global audience and establish an immediate connection with viewers. This autonomy has allowed me to maintain creative control and share my work without the restrictions and barriers associated with traditional channels like galleries or museums.
It’s also enabled me to receive instant feedback and build a community of followers and admirers of my work. While traditional channels still hold importance in the art world, the ability to directly reach a wide audience through social media has changed the way artists can share and promote their work. The autonomy provided by the digital platform is something I value and has been crucial in the development of my career.
LATINNESS: Your artworks explore the intersection between reality and the metaverse. What attracts you to this theme and how do you approach it in your art?
ANDRES: The metaverse represents an expansion of the physical world into a digital and virtual space, where people can interact, create and experience in new ways.
I’m interested in exploring how these two realities intertwine and how they can influence each other. I seek to merge elements from the physical world with the digital world in my art, generating experiences that challenge the barriers between the tangible and the virtual.
The metaverse also offers the opportunity to create new worlds and possibilities. Through virtual reality and other technologies, we can immerse ourselves in digital environments and experience an alternate materiality. This exploration of the metaverse through art allows me to question and challenge our traditional understanding of reality and open doors to new forms of perception and experience.
For the Dior Beauty collaboration, the artist created a series inspired by Gris Dior.
Andres Reisinger by Sara García Azor, courtesy of Dior Beauty.
LATINNESS: You‘ve collaborated with major brands such as Dior, Audi, Microsoft, Nike and Samsung. What importance do these partnerships have for an artist?
ANDRES: They provide me with the opportunity to expand the reach of my work and reach new audiences. Collaborating with recognized brands allows me to explore new applications and contexts for my art.
These partnerships often provide me with access to resources and technologies that enable me to take my creative vision to new heights. However, it’s crucial for me to maintain my artistic integrity and ensure that any collaboration is consistent with my vision and values. I seek those that allow me to express my creativity and have a positive impact on the world.
LATINNESS: Is there a difference between the creative process of a digital artwork versus a tangible one?
ANDRES: There is a difference between the creative process of a digital artwork and a tangible one. In the former case, I can freely explore ideas and concepts without physical limitations. I can also experiment with shapes, colors and textures virtually before bringing it to reality. However, I also enjoy the process of creating tangible artworks. I like working with materials, textures and techniques that bring my designs to life in the physical world.
‘Tangled Chair’ from the Shipping series, 2021.
‘Complicated Sofa’, Lily Gallery, 2021.
LATINNESS: Something that stands out in your work as a young artist is your coherent creative vision and recognizable style. How did you develop this?
ANDRES: The development of my own coherent style has been a process that evolved over the years. It’s the result of constant exploration, the search for new ideas and experimentation with different techniques and concepts.
From my early steps in digital art, I’ve sought to express my vision and convey emotions through my creations. I’ve developed a distinctive visual language that combines surreal, minimalist and emotional elements.
My disciplined approach, musical background and fascination with the balance between the digital and the human have also influenced the development of my own style. The coherence in my work arises from the constant search for my creative voice and the willingness to continue challenging myself and exploring new ideas.
LATINNESS: Is there a project that you dream of fulfilling?
ANDRES: I always have new dreams and projects in mind. One of my biggest aspirations is to create a large-scale installation in an iconic public space, where my art can directly interact with people and transform their experience of the environment.
Images courtesy of Andres Reisinger.
